- We move text and images from your existing site to the new site.
- We resize images (if resizing is an option for the new design).
- We copy across or add your metadata.
- We populate your online product catalogues.
- We format the copy (treatment of italics, bolding, justification, etc) so that text displays and flows well with the new design.
There is a misconception that content population is an easy copy-and-paste exercise. The reality is that it is never that easy because each CMS handles content differently in terms of layout and formatting. Content population is in itself a separate phase that requires organization, preparation, revision and review. It can be a huge task that is extremely labour-intensive, time-consuming and difficult.
Most companies do not have a dedicated content population team which means that the task of adding the content to the new site is relegated to anyone who has spare capacity. This is neither cost effective or efficient. If that resource were deployed to other projects you are bound to get a much better return on their time.
Our in-house content population service is a cost-effective solution that helps keep your web projects on track and includes:
- Producing a content inventory.
- Agreeing which content needs to be migrated.
- Moving existing text and images to the new site.
- Adding your metadata.
- Populating your online product catalogues.
- Resizing images (if needed and possible).
- Using H1, H2, H3 and paragraph formats, italics, bold text, bullets and numbering so that the text displays and flows well.
- Reporting on missing copy.
- Making sure that internal page links are working.
With our UK based content team we can take on content population projects of all sizes and are available to start immediately. All we need from you is:
- A detailed description of the scope of work.
- A link to the new site existing site.
- Access to any content that needs to be uploaded that is not on the existing site.
- Your CMS login details.
- A due date.
Get in touch now and experience the following benefits:
- You can focus on other tasks that makes better use of your or your team's skill set.
- Outsourcing is surprisingly cheaper than if you had to use your own team.
- No need for expensive automated scripts that invariably require manual intervention in the end.Let us take on the burden of content population so that you can focus on other important tasks.